I'm currently Narrative & Storytelling Lead and a Vice President in FleishmanHillard's Technology practice, where I help major organizations develop their positioning, identify the stories worth telling and connect complicated subjects to the people they affect. My work spans technology, business and culture, including emerging AI, cybersecurity and the wider implications of technological change.

I'm a Clio Award-winning content strategist, recognized for my work helping name and build the identity of the Toronto Tempo, Canada's first WNBA team. As part of the core team, I helped develop the name and brand narrative, led content strategy, wrote the manifesto and launch content, and co-hosted the launch podcast. The work also received a Canadian Marketing Association Silver award. 

I began my career in journalism, reporting and editing for the Financial Post, The Globe and Mail, National Post and CBC News, alongside freelance work for The Canadian Press, Toronto Star and other publications. I led the Financial Post's technology desk, edited stories across several sections of The Globe and Mail, and interviewed executives including Tim Cook, Satya Nadella, Jack Dorsey and Tobias Lütke, often securing Canadian exclusives. My work also took me into television, radio, podcasts and speaking engagements.

My publishing experience started even earlier. I co-founded and ran Renown Magazine, an independent music and culture publication that reached tens of thousands of weekly readers. I set its editorial direction, managed contributors and interviewed artists while covering music and cultural events across North America.

I've also held senior communications and writing roles at Uber, Xero and Auckland Transport, and worked with Canadian creative agency group Tadiem — home to Bensimon Byrne, OneMethod and Narrative — developing content and providing strategic counsel for organizations across technology, finance and other industries.

I also write Ctrl Alt Deliberate, an independent newsletter exploring the relationship between technology, media and culture, and how they shape the way we live, work and create.